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Boutique cave hotel, 38 rooms
Most guests left the property for dinner, F&B felt disconnected from the brand, seasonal staffing rotation was weak.
Anatolian-themed tasting menu, open-kitchen experience, sommelier training, dynamic pricing and dinner packaged into room rates.
Dinner capture rose from 22% to 46%, F&B revenue per guest climbed 41%, and the hotel reached TripAdvisor Top 3 in the region.
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