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Chef Batuhan Özkök
Restaurant Concept Development
Creating an impact in gastronomy requires telling a holistic story to the guest, far beyond just serving delicious food. Leveraging my Michelin-level experience, I craft unique and sustainable restaurant concepts based on your brand identity. By meticulously planning every detail from design to plate, we transform your vision into an unforgettable experience.
Built around positioning, margin control, and service standardsStructured for TR / EN stakeholder communicationAvailable for projects in Turkey and internationally
Currently accepting 2 new advisory engagements for Q3·Limited availability — priority placement
MICHELIN STAR
GAULT & MILLAU
WORLD'S 50 BEST
EDITION HOTELS
MANDARIN ORIENTAL
JW MARRIOTT
Direct answer
What does this engagement solve in practice?
Restaurant concept development lowers launch risk by turning guest positioning, pricing, menu scope, and operating reality into one commercial offer.
Typical deliverables
- Concept positioning and target-guest frame
- Menu scope and price-point logic
- A pre-opening roadmap with launch priorities
What the work covers
- Evaluation of location and demand signal
- Alignment between kitchen, service, and brand promise
- Decision sequencing for the first 90 days
Expected outcomes
- A clearer launch brief
- A more controlled investment decision
- Less conflict between menu ambition and operations
Not the right fit when
- Briefs that only want aesthetic direction
- Teams trying to open without discussing the operating model
Our Approach
What does this engagement change?
Creating an impact in gastronomy requires telling a holistic story to the guest, far beyond just serving delicious food. Leveraging my Michelin-level experience, I craft unique and sustainable restaurant concepts based on your brand identity. By meticulously planning every detail from design to plate, we transform your vision into an unforgettable experience.
This engagement sharpens your offer around Holistic Brand Identity Design, Kitchen Operation & Workflow Planning, Architectural & Interior Design Consulting, aligns team decisions, and turns guest experience into a more consistent commercial model.
What do we actually deliver?
The scope is not just a list of recommendations. It creates a decision framework, operating system, and execution logic.
Holistic Brand Identity Design
Kitchen Operation & Workflow Planning
Architectural & Interior Design Consulting
Market Analysis & Target Audience Mapping
Equipment & Technology Selection
Who Is This For?
Is This Service Right for You?
If one of the profiles below sounds like you, this service usually creates the strongest return.
- Restaurant investors preparing for an opening, repositioning, or growth phase
- Operators who need menu, team, and operational standards to improve together
- Boutique hotel and F&B leadership teams
- Businesses trying to protect quality while under margin pressure
Built around positioning, margin control, and service standards
Structured for TR / EN stakeholder communication
Available for projects in Turkey and internationally
How the work is structured
Every engagement starts by clarifying the real operating picture. Only then do we sequence the right actions.
01
Discovery and audit
We map the concept, current operation, guest profile, menu, and margin pressure points quickly and clearly.
02
Blueprint
Priorities, deliverables, and commercial logic are translated into a focused roadmap.
03
Implementation support
Testing, training, rollout, and refinement keep the team aligned to the intended standard.
What outcomes is this built for?
The goal is not a prettier concept deck. It is a clearer offer, a cleaner operation, and a stronger selling model.
2-8 weeks
Typical advisory window
Scaled to brief depth and on-site complexity
15-30%
Potential margin recovery zone
Driven by menu, sourcing, and operational discipline
1 clear roadmap
Decision and priority set
Shared by team, investor, and operator alike
“The work with Chef Batuhan did more than improve the menu. It clarified how we make decisions. Operations became cleaner, the guest experience more consistent, and the team far more confident.”
— Restaurant Group Founder, Istanbul
Frequently Asked Questions
Blog
Recommended Reading
The Ultimate Guide to Restaurant Consulting
A comprehensive guide to what restaurant consulting covers, where it creates value for investors and operators, and which decisions it helps clarify fastest.
Read More →Restaurant Feasibility Study Checklist
A decision-led checklist showing which questions a restaurant or F&B feasibility study must answer before capital is committed.
Read More →10 Things Before Opening a Restaurant
A restaurant investment is exciting but risky. From location selection to concept development and legal requirements — a comprehensive guide.
Read More →Risk Reversal
Every barrier to starting is removed
Discovery call is free
Zero commitment to start — we map the opportunity together first.
NDA-first engagement
Confidentiality agreement signed before any briefing — institutional trust by default.
Phased scope: cancel at any milestone
Each phase is a standalone deliverable — evaluate ROI milestone by milestone.
Strategy Call
Let’s define the real bottlenecks first
The first conversation is used to assess your current model, target guest profile, and the pressure points around growth, profitability, or execution.
The only thing you need to bring is an honest picture of the current situation.