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Chef Batuhan Özkök
Menu Design and Development
A menu is the most powerful communication tool reflecting the chef's philosophy and the restaurant's character. By blending seasonality and modern techniques, we create signature dishes that are both operationally efficient and resonant in the culinary world. This service elevates your kitchen's standards and profitability through detailed cost analysis and precise recipe development.
Built around positioning, margin control, and service standardsStructured for TR / EN stakeholder communicationAvailable for projects in Turkey and internationally
Currently accepting 2 new advisory engagements for Q3·Limited availability — priority placement
MICHELIN STAR
GAULT & MILLAU
WORLD'S 50 BEST
EDITION HOTELS
MANDARIN ORIENTAL
JW MARRIOTT
Our Approach
What does this engagement change?
A menu is the most powerful communication tool reflecting the chef's philosophy and the restaurant's character. By blending seasonality and modern techniques, we create signature dishes that are both operationally efficient and resonant in the culinary world. This service elevates your kitchen's standards and profitability through detailed cost analysis and precise recipe development.
This engagement sharpens your offer around Signature Recipe Development, Seasonal Menu Planning, Food Cost Analysis & Optimization, aligns team decisions, and turns guest experience into a more consistent commercial model.
What do we actually deliver?
The scope is not just a list of recommendations. It creates a decision framework, operating system, and execution logic.
Signature Recipe Development
Seasonal Menu Planning
Food Cost Analysis & Optimization
Presentation & Plate Design
Supply Chain & Sourcing Management
Who Is This For?
Is This Service Right for You?
If one of the profiles below sounds like you, this service usually creates the strongest return.
- Restaurant investors preparing for an opening, repositioning, or growth phase
- Operators who need menu, team, and operational standards to improve together
- Boutique hotel and F&B leadership teams
- Businesses trying to protect quality while under margin pressure
Built around positioning, margin control, and service standards
Structured for TR / EN stakeholder communication
Available for projects in Turkey and internationally
How the work is structured
Every engagement starts by clarifying the real operating picture. Only then do we sequence the right actions.
01
Discovery and audit
We map the concept, current operation, guest profile, menu, and margin pressure points quickly and clearly.
02
Blueprint
Priorities, deliverables, and commercial logic are translated into a focused roadmap.
03
Implementation support
Testing, training, rollout, and refinement keep the team aligned to the intended standard.
What outcomes is this built for?
The goal is not a prettier concept deck. It is a clearer offer, a cleaner operation, and a stronger selling model.
2-8 weeks
Typical advisory window
Scaled to brief depth and on-site complexity
15-30%
Potential margin recovery zone
Driven by menu, sourcing, and operational discipline
1 clear roadmap
Decision and priority set
Shared by team, investor, and operator alike
“The work with Chef Batuhan did more than improve the menu. It clarified how we make decisions. Operations became cleaner, the guest experience more consistent, and the team far more confident.”
— Restaurant Group Founder, Istanbul
Frequently Asked Questions
Blog
Recommended Reading
How to Make Hotel Breakfast Profitable: Concept & Revenue Guide
How to make hotel breakfast profitable: a practical guide to moving beyond buffet defaults — covering review score impact, outlet revenue, and food cost balance through controlled modules.
Read More →What Is Menu Engineering? The Kasavana-Smith Matrix — Stars, Plowhorses, Puzzles & Dogs
Menu engineering analyzes every dish by popularity and profit margin, then positions your menu to maximize revenue. Classify dishes as Stars, Plowhorses, Puzzles, or Dogs and act on each category.
Read More →Risk Reversal
Every barrier to starting is removed
Discovery call is free
Zero commitment to start — we map the opportunity together first.
NDA-first engagement
Confidentiality agreement signed before any briefing — institutional trust by default.
Phased scope: cancel at any milestone
Each phase is a standalone deliverable — evaluate ROI milestone by milestone.
Strategy Call
Let’s define the real bottlenecks first
The first conversation is used to assess your current model, target guest profile, and the pressure points around growth, profitability, or execution.
The only thing you need to bring is an honest picture of the current situation.